129 Digital

Search Engine Optimization (SEO)

SEO is divided in On-page (on your website) and Off page (other websites)

Off-Page SEO

Refers to the activities that you can do outside of your own website to improve the ranking of your website in search engine results pages (SERPs). These activities develop to increase the credibility, authority, and overall visibility of your website in the eyes of search engines. examples of off-page SEO activities include:

This involves getting other websites to link back to your site. Search engines view these links as votes of confidence, and the more links you have pointing to your site, the more credible and authoritative it searches engines.

Social Media Marketing

This involves using social media platforms to promote your website and its content. By sharing your content on social media, you can increase the visibility of your website and attract more traffic.

Influencer Outreach

This involves reaching out to influential people in your industry and asking them to share your content with their followers. This can help to increase the reach of your content and bring more traffic to your site.

Guest Blogging

This involves writing articles for other websites in your industry in exchange for a link back to your site. This can help to increase the credibility and authority of your site in the eyes of search engines.

This refers to the practice of getting other websites to link back to your website.

Social Media Marketing

This refers to the use of social media platforms (such as Facebook, Twitter, and Instagram) to promote your website and engage with potential customers.

Online PR

This refers to the practice of promoting your website and brand through online news outlets, blogs, and other media outlets.

Influencer Marketing

This refers to the practice of working with influential individuals or organizations in your industry to promote your website and products.

Content Syndication

This refers to the practice of publishing your content on other websites to reach a wider audience and build links.

Directory Submission

This refers to the practice of submitting your website to online directories in order to build links and increase visibility.

Q&A Marketing

This refers to the practice of participating in online question and answer forums in order to build links and promote your website.

Review Management

This refers to the practice of managing and responding to reviews of your business on review websites to build links and increase visibility.

Forum marketing

This refers to the practice of participating in online forums related to your industry in order to build links and promote your website.

Blog Commenting

This refers to the practice of leaving comments on other people’s blogs to build links and promote your website.

Social Bookmarking

This refers to the practice of sharing your website’s content on social bookmarking sites to build links and increase visibility.

Video Marketing

This refers to the practice of creating and promoting videos related to your business to build links and increase visibility.

Image Sharing

This refers to the practice of sharing images related to your business on image sharing sites to build links and increase visibility.

Infographic Creation and Promotion

This refers to the practice of creating and promoting infographics related to your business to build links and increase visibility.

Press Release Distribution

This refers to the practice of creating and distributing press releases about your business to build links and increase visibility.

Email Outreach

This refers to the practice of reaching out to other websites and individuals in your industry through email to build links and promote your website.

Local Citations

This refers to the practice of getting your business listed in online directories and local business listings to improve your local SEO.

Social Media Profile Creation and Optimization

This refers to the practice of creating and optimizing profiles for your business on social media platforms in order to build links and increase visibility.

Event Promotion

This refers to the practice of promoting events related to your business to build links and increase visibility.

Off-page SEO is an important part of a comprehensive SEO strategy, as it helps to increase the visibility and credibility of your website in the eyes of search engines. By focusing on off-page SEO activities, you can improve the ranking of your website and drive more targeted traffic to your site.

On-Page SEO

On-page SEO refers to the process of perfecting individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be perfected, as opposed to off-page SEO which refers to links and other external signals.
Here are examples other examples of on-page SEO techniques that can help improve the ranking and visibility of your website in search engine results pages (SERPs):

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