129 Digital

Social Media Marketing

Social Media Marketing Campaign minimums

Design Your PPC Campaign

Here are some tips for creating a successful pay-per-click (PPC) campaign:

Define Your Goals

Clearly identify what you want to achieve with your PPC campaign.

Do you want to increase brand awareness, drive traffic to your website, or generate leads?

 

 

Research Your Target Audience

Understand who your target audience is and what they are interested in.

This will help you create relevant and effective ads.

 

 

Choose Right Platform

Choose right platform for your targeted audience.
Understand your customer.
Understand your product.
Understand your Goals.
Achieve your targets.

Choose The Right Keywords

Select keywords that are relevant to your business and that your target audience is likely to search for.

Use tools like the Google Ads and Keyword Planner to help you find the best keywords.

 

 

Test And Optimize

Run experiments to see which versions of your ads perform best and adjust accordingly. Monitor your campaign performance regularly and make changes as needed to improve your results.

Optimize Your Landing Page

Make sure your landing page is relevant to your ad and provides a good user experience. This will help improve your conversion rate and maximize the effectiveness of your PPC campaign.

Write Compelling Ad Copy

Create ad copy that clearly communicates the value of your product or service and includes a call to action.

How to Setup google ads

Marketing on Google and its relevant apps YouTube, websites, applications, and search results. There are more than 2 million websites and applications alone where google can display your paid advertisement.

To start Google ads are simple just follow these simple steps

  1. Sign up for a Google Ads account and set up your billing information.
  2. Determine your campaign goals: What do you want to achieve with your ads? Do you want to increase brand awareness, drive sales, or generate leads?
  3. Choose your target audience: Identify the demographics, interests, and locations of the people you want to reach with your ads.
  4. Select your budget: Decide how much you are willing to spend on your ads and set a daily or lifetime budget.
  5. Choose your ad formats: Google Ads offers a variety of ad formats, including search ads, display ads, and video ads. Choose the ones that best suit your campaign goals and target audience.
  6. Create your ad: Write the copy for your ad and choose relevant images or videos. Make sure to include a call to action that tells people what you want them to do (e.g., “Buy now,” “Sign up,” etc.).
  7. Set up your targeting: Use the targeting options in Google Ads to specify the locations, language, and keywords you want your ads to show for.
  8. Launch your campaign: Once you have set up your ad and targeting, you can launch your campaign and start running your ads.
  9. Monitor and optimize your campaign: Keep track of your ad performance and adjust as needed to improve your results.

By following these steps, you can set up a successful Google Ads campaign to reach your desired audience and achieve your marketing goals.

How to make Facebook advertising campaign

To set up a Facebook advertising campaign, follow these steps:

  1. Go to the Facebook Ads Manager or use the Power Editor.
  2. Choose your campaign objective. Facebook offers a range of objectives to choose from, including brand awareness, website traffic, and conversions. Choose the one that best aligns with your business goals.
  3. Set up your target audience. You can target your ads to specific demographics, interests, behaviors, and locations.
  4. Choose your budget and schedule. Set a daily or lifetime budget and choose a start and end date for your campaign.
  5. Create your ad. Choose a format (single image, carousel, video, etc.), upload your creative assets, and write your ad copy.
  6. Choose your placements. You can choose where you want your ads to appear (e.g., Facebook, Instagram, Audience Network, etc.).
  7. Review and publish. Review your ad and make any necessary changes, then click “Publish” to launch your campaign.

Keep in mind that Facebook advertising can be complex, and it’s a good idea to familiarize yourself with the platform’s policies and best practices before getting started. You may also want to consider working with a Facebook Marketing Partner or a professional agency to help you with your advertising efforts.

 

If you need to Help or consultation with your products or services we can consult and design PPC campaign for you. Email us for free consultation.

How to Use Tiktok for your business
  • Use relevant hashtags: Using relevant hashtags can help your content get discovered by users who are searching for those hashtags. This can be especially effective if you use popular or trending hashtags.
  • Collaborate with other users: Collaborating with other users, especially those with large followings, can help expose your content to a new audience. You can either create content together or have them feature your content on their account.
  • Utilize the “For You” page: The “For You” page is a curated feed of content that TikTok suggests to users based on their interests and interactions with the app. You can increase your chances of getting featured on the “For You” page by creating high-quality, engaging content that resonates with your target audience.
  • Use the “duet” feature: The “duet” feature allows you to create a video that plays alongside another user’s video. This can be a great way to get more visibility for your content and potentially attract new followers.
  • Promote your TikTok account on other social media platforms: You can promote your TikTok account on other social media platforms, such as Instagram or Twitter, to drive traffic to your account.
  • Run ads: You can also run ads on TikTok to promote your account. This can be an effective way to reach a specific target audience, but it may require a budget.
Setup for Google business. Things must need to complete.

Go to the Google My Business website (https://www.google.com/business/) and click “Start now” in the top right corner.

  • Sign in with your Google account. If you do not have one, you will need to create one.
  • Enter the name of your business and select the proper category from the drop-down menu.
  • Enter your business address. If you serve customers at your business location, choose “Yes.” If you do not have a physical location or if you serve customers at their locations, choose “No.”
  • Enter your business phone number and website (if you have one).
  • Click “Continue.”
  • Google will verify your business. You may be asked to verify your business by phone or by postcard.

Once your business is verified, you will be able to add additional information, such as photos, services, and business hours. You can also manage customer reviews and interact with customers on Google Maps and Google Search.

Get Free consultation for your Website. Contact us.